CBSE NET Management Syllabus
Syllabus for Paper-I is common for all subjects. Click Here for Syllabus of Paper-I
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Syllabus for Paper-II and Paper-III for management subject (code 17) is given below:
Syllabus of paper-II and
paper-III
Unit
1
• Advertising, Business
Environment, Capital Budgeting, Cost-output relations,
Infrastructure- Management and Policy, Macro –economics, Managerial
Economics- Demand Analysis, Market structures, National Income
Concepts, Pricing Theories, Production
Function
Unit –
II
• Classical and Modern
Theories of Organisational Structure, Organisational Design,
Organisational Development, Skills and Roles in an organization,
The concept and significance of organisational behavior,
Understanding and Managing individual behaviour personality
–Attitudes, Learning, Motivation, Perception, Values, Understanding
and Managing Group Behaviour – Communication, Interpersonal and
group dynamics, Leadership, Managing change, Managing conflicts,
Processes
Unit –
III
• Concepts and
perspectives in HRM - HRM in changing environment, Human Resource –
Objectives, Process, Techniques, Job analysis, Job
Description, Selecting Human Resources- Induction, Training,
Development, Dispute Resolution and Grievance Management, Exit
policy and Implications, Industrial Relations and Trade Unions, Job
Evaluation, Labour Welfare and Social Security Measures,
Performance Appraisal and Evaluation, Potential Assessment, Wage
Determination
Unit –
IV
• Capital Budgeting
Decisions, Capital Structure and Cost of Capital, Dividend Policy,
Financial Management – Nature, Scope, Long – Term and Short – Term
Financing Instruments, Mergers and Acquisitions, Valuation Concepts
and Valuation of Securities
Unit – V
•
Marketing Environment - Environment Scanning, Marketing Information
Systems - Marketing Research, Branding and Packaging, Demand
Measurement and Forecasting, New Product Development, Market
Segmentation - Targeting and Positioning, Pricing Methods and
Strategies, Product Decisions, Product Life Cycle, Product
mix, Understanding Consumer and Industrial Markets, Advertising,
Channel Management, Customer Relation Management, Evaluation and
Control of Marketing Effort, Marketing of Services, New issues in
Marketing, Personal Selling, Uses of Internet as a Marketing
Medium, Vertical Marketing Systems
Unit – VI
Demand
Forecasting for Operations, Determinants of Product mix, Faculty
Location, Layout Planning and Analysis, Production Planning and
Control, Production Scheduling, Role and Scope of Production
Management, Statistical Quality Control, Time and Motion Study,
Work measurement, Decision Theory, Duality, Inventory Control,
Linear Programming, Markov Analysis, PERT / CPM, Queuing
Theory, Role and Scope of Operations Research, Sensitivity
Analysis, Transportation Model
Unit – VII
Correlation and Regression analysis, Probability Theory,
Probability distributions - Normal and Exponential, Binomial,
Poisson, Sampling theory - Large and small samples, Sampling
distributions, t z, F, Chi – square tests, Tests of
Hypothesis
Use of Computers
in Managerial applications- Information systems, Internet and
Internet – based applications, MIS and Decision making; System
analysis and design, Technology issues and Data processing in
organizations, Trends in Information
Technology
Unit –
VIII
Ansoffs Growth Vector,
BCG Model, Competitor Analysis, Components of Strategy Formulation,
Concept of Corporate Strategy, Industry Analysis, Porter’s
Generic Strategies, Strategic Dimensions and Group Mapping,
Strategies in Industry Evolution- Fragmentation, Maturity, Decline,
Competitive Advantage of Nations, Competitive strategy and
Corporate Strategy, Global Entry Strategies, Globalisation of
Financial System and Services, Managing Cultural Diversity,
Managing International Business, RTP and WTO,
Transnationalization of World
Economy
Unit –
IX
Competencies and its
development, Detailed business plan preparation, Innovation and
Entrepreneurship, Managing small enterprises, Organisational
Entrepreneurship, Planning for growth, Process of Business
Opportunity Identification, Rehabilitation of Sick Enterprises,
Sickness in Small Enterprises, Small
business
Unit –
X
Corporate governance and
ethics, Ecological consciousness, Environmental ethics, Ethical
issues and Analysis in Management, Ethical pressure on individual
in organizations, Ethics and Management System, Gender issues,
Personal framework for ethical choices, Social responsibilities of
business, Value based organizations
Syllabus of paper-II and
paper-III (combined)
Part
I
Career Planning and
Development- Career planning and development methods, Concept of
career
Compensation and Benefits-
Fringe Benefits, Human resource records and audit, Job evaluation
techniques, Wage and salary administration
Employee Discipline- Causes
and forms, Disciplinary action, Domestic enquiry,
Importance
Grievance Management -
Employee Welfare, Importance, Process and Practices, Social
Security Measures
Industrial Relations –Causes,
Dispute settlement machinery, Importance, Industrial
conflicts
Human Resource Management (
HRM )- A diagnostic model, External and Internal environment,
Forces and Influences, Functions, Objectives, Organizing HRM
function, Significance
Recruitment and Selection -
Placement and Follow-up, Recruiting methods, Selection procedure,
Selection tests, Sources of recruits
Performance Appraisal System
-Importance and Objectives, New trends in appraisal system,
Techniques of appraisal system
Development of
Personnel-Determining Needs, Evaluation, Methods of Training &
Development programs
Trade Unions -Importance of
Unionism, National Trade Union Movement, Union
leadership
Collective Bargaining –
Concept, New trends in collective bargaining, Pre-requisites,
Process
Industrial Democracy and
Employee Participation - Employee Participation (Objectives, Forms
of Employee Participation)
Need for industrial
democracy
Pre – requisites for
industrial democracy
Future of Human Resource
Management
Part II
• Marketing - Concept,
Different environments and their influences on marketing, Marketing
mix, Marketing myopia, Nature and Scope, Understanding the customer
and competition
• Marketing Research- Basic
Tools used in Data Analysis, Data Collection, Sources of
Information, Structuring a Research Report
• Marketing to Organisations
- Segmentation Models, Buyer behaviour models, Organisational,
buying process
• Brands - Meaning and Role,
Brand building strategies, Share increasing
strategies
• Advertising –Planning,
Execution, Evaluation
• Role and Relevance of
Segmentation and Positioning
• Static and Dynamic
understanding of BCG Matrix and Product Life
Cycle
• Pricing
concepts
• Pricing
methods
• Pricing
objectives
• Basic and Augmented stages
in New Product Developments
• Promotion mix - Role and
Relevance of advertising Sales promotion, Media planning and
management
• Test Marketing
Concepts
• Public Relations – Concept
and Relevance
• Analysis of business
potential
• Distribution channel
hierarchy
• Evaluation of performance
of the channel members
• Role of each member in the
channel
• Consumer Behaviour
theories
• Export
Marketing
• Sales
Function
• Structuring and managing
marketing organisations
• Wholesaling and
Retailing
Part
III
• Nature and Scope of
Financial Management - Capital budgeting decisions, Long – Term
sources of finance, Pricing Theories, Risk analysis in capital
budgeting, Risk and Return, Valuation Concepts, Valuation of
Securities, Foreign exchange markets, Determination of exchange
rates, Exchange risk measurement
• Corporate risk
management
• Elements of
Derivatives
Part IV
• Emerging Opportunities for
Global Business
• Export promotion
policies
• India’s Foreign Trade and
Policy
• International financial
environment - International Financial Management, Mergers and
Acquisitions
• International investment -
International capital markets, International Credit Rating
Agencies, Implications of the ratings
• International marketing
logistics - Organization of shipping services, International
logistical structures, Marine cargo insurance, Export Documentation
framework, Chartering practices
• International Trade
Block
• Multilateral Environmental
Agreements (MEAs)
• Policy and performance of
Export zones
• Technology
monitoring
• Trade agreements with other
countries
• WTO and Multilateral trade
agreements
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